Evergreen Memorial Trust – Cemeteries & Burial Parks
Five disconnected independent properties, five identities and five of everything. Evergreen’s website had an outdated structure and outdated SEO. Even though the company was one of the oldest in the region with the highest commitment to everlasting care, they had no mechanism to promote themselves as an exemplary company.
Mariner developed a marketing integration plan that created Evergreen Memorial Trust. We designed a common logo element and graphic presentation for all properties. We built a master website with a clean fresh design and simple navigation for the new organization. Our developers cross-connected all properties and all services. A new, independent, but graphically similar website was built for each property to maintain the independent name and nature of the location, which in turn enhanced the search optimization.
Television became the media of choice for Evergreen. Mariner produced timeless commercials and composed original music tracks that subliminally link the commercials in the prospect’s mind.