Dickinson Dental Lab
When you’re a small, custom creator of high-end implanted prosthetics, your customer base is limited to specialty dentists where loyalty and the price competition are very high. Dickinson Dental was only securing new clients by personal appointment and demonstration. The company’s clients are retained for as long as 20 years, but their Identity and branding were basically non-existent.
Mariner developed a multi-tactic marketing plan that included a new logo and comprehensive identity and branding graphics online and off-line. We employed a combination of digital and direct mail to illustrate the service, quality and process of making truly superior prosthetics. Highlighting the customer’s experience first, their new website showcases Dickinson’s handcrafted products with stunning detail. The direct mail campaign revealed the Dickinson personality and sense of humor. Each recipient was followed up with a phone call to provide an introductory offer and schedule a demonstration appointment.